The negation bias in word of mouth

Additional Metadata
Keywords	Word of mouth (WOM), Negotiations, Language, Experience, communication
Thesis Advisor	Verlegh, P.W.J., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/24934
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Psarra, E.V. (2011). The negation bias in word of mouth. In Marketing Management.http://hdl.handle.net/2105/24934

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