The credibility spillover effect of online channels on advertised brands

Additional Metadata
Keywords	Advertising, Brands, Online, Spillover, Credibility
Thesis Advisor	Szymanowski, M., Bode, B.
Persistent URL	hdl.handle.net/2105/24943
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Israfilzade, H. (2010, December 13). The credibility spillover effect of online channels on advertised brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/24943

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