The credibility spillover effect of online channels on advertised brands

Additional Metadata
Keywords	Advertising, Brands, Online, Spillover, Credibility
Thesis Advisor	Szymanowski, M., Bode, B.
Persistent URL	hdl.handle.net/2105/24943
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Israfilzade, H. (2010). The credibility spillover effect of online channels on advertised brands. In Marketing Management.http://hdl.handle.net/2105/24943

Publication