Musical congruency in TV commercials: The influence of musical congruency on the product evaluation in TV commercials

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/24976
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouma, L. (2009, June 25). Musical congruency in TV commercials: The influence of musical congruency on the product evaluation in TV commercials. Marketing Management. Retrieved from http://hdl.handle.net/2105/24976

Musical congruency in TV commercials