2009-06-25
Musical congruency in TV commercials
Publication
Publication
The influence of musical congruency on the product evaluation in TV commercials
Additional Metadata | |
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Verlegh, P.W.J., Ginkel, W.P. van | |
hdl.handle.net/2105/24976 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bouma, L. (2009, June 25). Musical congruency in TV commercials. Marketing Management. Retrieved from http://hdl.handle.net/2105/24976
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