Musical congruency in TV commercials: The influence of musical congruency on the product evaluation in TV commercials

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/24976
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouma, L. (2009). Musical congruency in TV commercials: The influence of musical congruency on the product evaluation in TV commercials. In Marketing Management.http://hdl.handle.net/2105/24976

Musical congruency in TV commercials