What is the relative effectiveness of cues of corporate social responsibility, in influencing purchase intention, for global versus local companies?: An exploration of the coffee market

Additional Metadata
Keywords	Corporate social responsibility (CSR), Global brands, Local brands, Purchase intention, Coffee industry/market/sector
Thesis Advisor	Fuchs, C., Wempe, B.H.E.
Persistent URL	hdl.handle.net/2105/25001
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gaag, A.V. van der. (2013). What is the relative effectiveness of cues of corporate social responsibility, in influencing purchase intention, for global versus local companies?: An exploration of the coffee market. In Marketing Management.http://hdl.handle.net/2105/25001

What is the relative effectiveness of cues of corporate social responsibility, in influencing purchase intention, for global versus local companies?