Care for social media: Can Twitter help hospitals to build and retain a positive hospital image?

Additional Metadata
Keywords	Social media, Twitter, Hospitals, Health care industry/market/sector, Image
Thesis Advisor	Levallois, C., Beije, P.R.
Persistent URL	hdl.handle.net/2105/25012
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koning, J.N.M. (2012, September 25). Care for social media: Can Twitter help hospitals to build and retain a positive hospital image?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25012

Care for social media