Care for social media: Can Twitter help hospitals to build and retain a positive hospital image?

Additional Metadata
Keywords	Social media, Twitter, Hospitals, Health care industry/market/sector, Image
Thesis Advisor	Levallois, C., Beije, P.R.
Persistent URL	hdl.handle.net/2105/25012
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koning, J.N.M. (2012). Care for social media: Can Twitter help hospitals to build and retain a positive hospital image?. In Marketing Management.http://hdl.handle.net/2105/25012

Care for social media