The success of an ethical brand after an acquirement: What makes an ethical brand survive?

Additional Metadata
Keywords	Brand essence, Ethical brands
Thesis Advisor	Rekom, J. van, Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/25063
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mehdia Shireen Talib. (2013). The success of an ethical brand after an acquirement: What makes an ethical brand survive?. In Marketing Management.http://hdl.handle.net/2105/25063

The success of an ethical brand after an acquirement