2013-06-27
The success of an ethical brand after an acquirement
Publication
Publication
What makes an ethical brand survive?
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Rekom, J. van, Hoogervorst, N. | |
hdl.handle.net/2105/25063 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mehdia Shireen Talib. (2013, June 27). The success of an ethical brand after an acquirement. Marketing Management. Retrieved from http://hdl.handle.net/2105/25063
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