The success of an ethical brand after an acquirement: What makes an ethical brand survive?

Additional Metadata
Keywords	Brand essence, Ethical brands
Thesis Advisor	Rekom, J. van, Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/25063
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mehdia Shireen Talib. (2013, June 27). The success of an ethical brand after an acquirement: What makes an ethical brand survive?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25063

The success of an ethical brand after an acquirement