Is bad publicity good publicity?

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Keywords	Purchase intention, Negative publicity, Endorsers, Brand attitude
Thesis Advisor	Rekom, J. van, Fan, Y.
Persistent URL	hdl.handle.net/2105/25074
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Çolak, E. (2012, September 19). Is bad publicity good publicity?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25074

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