Is bad publicity good publicity?: The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention

Additional Metadata
Keywords	Purchase intention, Negative publicity, Endorsers, Brand attitude
Thesis Advisor	Rekom, J. van, Fan, Y.
Persistent URL	hdl.handle.net/2105/25074
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Çolak, E. (2012, September 19). Is bad publicity good publicity?: The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/25074

Is bad publicity good publicity?