Is bad publicity good publicity?: The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention

Additional Metadata
Keywords	Purchase intention, Negative publicity, Endorsers, Brand attitude
Thesis Advisor	Rekom, J. van, Fan, Y.
Persistent URL	hdl.handle.net/2105/25074
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Çolak, E. (2012). Is bad publicity good publicity?: The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention. In Marketing Management.http://hdl.handle.net/2105/25074

Is bad publicity good publicity?