The effect of touch and self-design on happiness and product evaluation

Additional Metadata
Keywords	Self design, Touch, Product evaluation, Happiness, Innovation, Willingness to pay, Mass customisation
Thesis Advisor	Fuchs, C., Sting, F.J.
Persistent URL	hdl.handle.net/2105/25080
Series	Management of Innovation , Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yeh, Y.Y. (2012). The effect of touch and self-design on happiness and product evaluation. In Marketing Management.http://hdl.handle.net/2105/25080

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