The soul is born old but grows young: Targeting the baby boomer generation through the notion of self-perceived age

Additional Metadata
Keywords	Self perceived age, Self identification, Babyboomers, Informational products, Transformational products
Thesis Advisor	Fuchs, C., Mell, J.N.
Persistent URL	hdl.handle.net/2105/25083
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veryser, J. (2012). The soul is born old but grows young: Targeting the baby boomer generation through the notion of self-perceived age. In Marketing Management.http://hdl.handle.net/2105/25083

The soul is born old but grows young