The soul is born old but grows young: Targeting the baby boomer generation through the notion of self-perceived age

Additional Metadata
Keywords	Self perceived age, Self identification, Babyboomers, Informational products, Transformational products
Thesis Advisor	Fuchs, C., Mell, J.N.
Persistent URL	hdl.handle.net/2105/25083
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veryser, J. (2012, June 27). The soul is born old but grows young: Targeting the baby boomer generation through the notion of self-perceived age. Marketing Management. Retrieved from http://hdl.handle.net/2105/25083

The soul is born old but grows young