Cultural identity and advertising response: An examination of the bicultural consumer

Additional Metadata
Keywords	Bicultural, Advertising, Consumer behaviour, Cultural identity
Thesis Advisor	Puntoni, S., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/25129
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hachioui, N. el. (2012, December 12). Cultural identity and advertising response: An examination of the bicultural consumer. Marketing Management. Retrieved from http://hdl.handle.net/2105/25129

Cultural identity and advertising response