2012-12-12
Cultural identity and advertising response
Publication
Publication
An examination of the bicultural consumer
Additional Metadata | |
---|---|
, , , | |
Puntoni, S., Ginkel, W.P. van | |
hdl.handle.net/2105/25129 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hachioui, N. el. (2012, December 12). Cultural identity and advertising response. Marketing Management. Retrieved from http://hdl.handle.net/2105/25129
|