Cultural identity and advertising response: An examination of the bicultural consumer

Additional Metadata
Keywords	Bicultural, Advertising, Consumer behaviour, Cultural identity
Thesis Advisor	Puntoni, S., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/25129
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hachioui, N. el. (2012). Cultural identity and advertising response: An examination of the bicultural consumer. In Marketing Management.http://hdl.handle.net/2105/25129

Cultural identity and advertising response