2012-06-29
Drivers of e-advertising success
Publication
Publication
Online ad characteristics and their effect on ad effectiveness
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/25130 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Graca, N. (2012, June 29). Drivers of e-advertising success. Marketing Management. Retrieved from http://hdl.handle.net/2105/25130
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