Drivers of e-advertising success: Online ad characteristics and their effect on ad effectiveness

Additional Metadata
Keywords	Online advertising, Brand knowledge, Purchase process
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25130
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Graca, N. (2012, June 29). Drivers of e-advertising success: Online ad characteristics and their effect on ad effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/25130

Drivers of e-advertising success