The use of English language in advertising: How the use of English in print advertising elements can influence advertising effectiveness

Additional Metadata
Keywords	Advertising, Language, Product categories, Expectancy, Effectiveness
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25147
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Haze, R.J. (2011, December 20). The use of English language in advertising: How the use of English in print advertising elements can influence advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/25147

The use of English language in advertising