The effect of prominence of product placement on the attitude towards the brand: A closer look at music videos

Additional Metadata
Keywords	Product placement, Brand attitude, Music videos, Prominence
Thesis Advisor	Szymanowski, M., Slangen, A.H.L.
Persistent URL	hdl.handle.net/2105/25151
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Soewarno, R. (2013). The effect of prominence of product placement on the attitude towards the brand: A closer look at music videos. In Marketing Management.http://hdl.handle.net/2105/25151

The effect of prominence of product placement on the attitude towards the brand