The effect of prominence of product placement on the attitude towards the brand: A closer look at music videos

Additional Metadata
Keywords	Product placement, Brand attitude, Music videos, Prominence
Thesis Advisor	Szymanowski, M., Slangen, A.H.L.
Persistent URL	hdl.handle.net/2105/25151
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Soewarno, R. (2013, September 25). The effect of prominence of product placement on the attitude towards the brand: A closer look at music videos. Marketing Management. Retrieved from http://hdl.handle.net/2105/25151

The effect of prominence of product placement on the attitude towards the brand