2010-12-09
Are user‐generated online videos more likely to succeed virally?
Publication
Publication
The effect on brand trust, brand affect, purchase intentions and forwarding intentions
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/25155 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kreij, W.H. de. (2010, December 9). Are user‐generated online videos more likely to succeed virally?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25155
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