Are user‐generated online videos more likely to succeed virally?: The effect on brand trust, brand affect, purchase intentions and forwarding intentions

Additional Metadata
Keywords	Online video, Word of mouth (WOM), User generated
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25155
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kreij, W.H. de. (2010). Are user‐generated online videos more likely to succeed virally?: The effect on brand trust, brand affect, purchase intentions and forwarding intentions. In Marketing Management.http://hdl.handle.net/2105/25155

Are user‐generated online videos more likely to succeed virally?