The effectiveness of car advertisements: Increasing the effectiveness by using different colors

Additional Metadata
Keywords	Advertising, Automobile industry/market/sector, Effectiveness, Colours
Thesis Advisor	Looman, J.L., Wiele, A. van der
Persistent URL	hdl.handle.net/2105/25158
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Egmond, N. van. (2010). The effectiveness of car advertisements: Increasing the effectiveness by using different colors. In Marketing Management.http://hdl.handle.net/2105/25158

The effectiveness of car advertisements