The effectiveness of car advertisements: Increasing the effectiveness by using different colors

Additional Metadata
Keywords	Advertising, Automobile industry/market/sector, Effectiveness, Colours
Thesis Advisor	Looman, J.L., Wiele, A. van der
Persistent URL	hdl.handle.net/2105/25158
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Egmond, N. van. (2010, December 14). The effectiveness of car advertisements: Increasing the effectiveness by using different colors. Marketing Management. Retrieved from http://hdl.handle.net/2105/25158

The effectiveness of car advertisements