2012-09-26
Celebrities tweeting brands to the top
Publication
Publication
Investigating the effect of celebrities on Twitter in relation with the level of fit
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, , , , | |
Raaf, D.I. de, Hoogervorst, N. | |
hdl.handle.net/2105/25170 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Oemraw, S. (2012, September 26). Celebrities tweeting brands to the top. Marketing Management. Retrieved from http://hdl.handle.net/2105/25170
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