Celebrities tweeting brands to the top: Investigating the effect of celebrities on Twitter in relation with the level of fit

Additional Metadata
Keywords	Twitter, Celebrities, Brand attitude, Purchase intention, Fit
Thesis Advisor	Raaf, D.I. de, Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/25170
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oemraw, S. (2012). Celebrities tweeting brands to the top: Investigating the effect of celebrities on Twitter in relation with the level of fit. In Marketing Management.http://hdl.handle.net/2105/25170

Celebrities tweeting brands to the top