Effects of congruency and familiarity with a country of origin on customer product evaluation

Additional Metadata
Keywords	Product evaluation, Country of origin, Congruence
Thesis Advisor	Verlegh, P.W.J., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25176
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hohlaceva, J. (2010, September 29). Effects of congruency and familiarity with a country of origin on customer product evaluation. Marketing Management. Retrieved from http://hdl.handle.net/2105/25176

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