Effects of congruency and familiarity with a country of origin on customer product evaluation

Additional Metadata
Keywords	Product evaluation, Country of origin, Congruence
Thesis Advisor	Verlegh, P.W.J., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25176
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hohlaceva, J. (2010). Effects of congruency and familiarity with a country of origin on customer product evaluation. In Marketing Management.http://hdl.handle.net/2105/25176

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