2011-08-12
Customer reviews, a matter of interpretation
Publication
Publication
The influence of information format of a review and personal information of the reviewer on the purchase intention of the consumer
Additional Metadata | |
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, , , , | |
Jong, M.G. de, Dittrich, K. | |
hdl.handle.net/2105/25193 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rijke, L.E. (2011, August 12). Customer reviews, a matter of interpretation. Marketing Management. Retrieved from http://hdl.handle.net/2105/25193
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