Stretching the Porsche brand down: Product categories that avoid diluting parent brand liking

Additional Metadata
Keywords	Brand essence, Brand extensions, Authenticity
Thesis Advisor	Rekom, J. van, Cheng, T.
Persistent URL	hdl.handle.net/2105/25203
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Darpö, M.A.P. (2011, June 9). Stretching the Porsche brand down: Product categories that avoid diluting parent brand liking. Marketing Management. Retrieved from http://hdl.handle.net/2105/25203

Stretching the Porsche brand down