2011-06-09
Stretching the Porsche brand down
Publication
Publication
Product categories that avoid diluting parent brand liking
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Rekom, J. van, Cheng, T. | |
hdl.handle.net/2105/25203 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Darpö, M.A.P. (2011, June 9). Stretching the Porsche brand down. Marketing Management. Retrieved from http://hdl.handle.net/2105/25203
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