Stretching the Porsche brand down: Product categories that avoid diluting parent brand liking

Additional Metadata
Keywords	Brand essence, Brand extensions, Authenticity
Thesis Advisor	Rekom, J. van, Cheng, T.
Persistent URL	hdl.handle.net/2105/25203
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Darpö, M.A.P. (2011). Stretching the Porsche brand down: Product categories that avoid diluting parent brand liking. In Marketing Management.http://hdl.handle.net/2105/25203

Stretching the Porsche brand down