A yearning for yesterday, in today’s world: The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts

Additional Metadata
Keywords	Advertising, Brand heritage, Nostalgia
Thesis Advisor	Looman, J.L., Dalla Via, N.
Persistent URL	hdl.handle.net/2105/25204
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Darkwah, D.A. (2013, June 21). A yearning for yesterday, in today’s world: The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts. Marketing Management. Retrieved from http://hdl.handle.net/2105/25204

A yearning for yesterday, in today’s world