2013-06-21
A yearning for yesterday, in today’s world
Publication
Publication
The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts
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Looman, J.L., Dalla Via, N. | |
hdl.handle.net/2105/25204 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Darkwah, D.A. (2013, June 21). A yearning for yesterday, in today’s world. Marketing Management. Retrieved from http://hdl.handle.net/2105/25204
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