A yearning for yesterday, in today’s world: The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts

Additional Metadata
Keywords	Advertising, Brand heritage, Nostalgia
Thesis Advisor	Looman, J.L., Dalla Via, N.
Persistent URL	hdl.handle.net/2105/25204
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Darkwah, D.A. (2013). A yearning for yesterday, in today’s world: The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts. In Marketing Management.http://hdl.handle.net/2105/25204

A yearning for yesterday, in today’s world