Electronic word-of-mouth on Facebook: What influences the credibility of a high risk product-review?

Additional Metadata
Keywords	Credibility, Facebook, Virtual community, Word of mouth (WOM)
Thesis Advisor	Looman, J.L., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25205
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boreel, A.E. (2012, September 21). Electronic word-of-mouth on Facebook: What influences the credibility of a high risk product-review?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25205

Electronic word-of-mouth on Facebook