2012-09-21
Electronic word-of-mouth on Facebook
Publication
Publication
What influences the credibility of a high risk product-review?
Additional Metadata | |
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, , , | |
Looman, J.L., Berens, G.A.J.M. | |
hdl.handle.net/2105/25205 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Boreel, A.E. (2012, September 21). Electronic word-of-mouth on Facebook. Marketing Management. Retrieved from http://hdl.handle.net/2105/25205
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