The influence of brand heritage in the Dutch cosmetics market

Additional Metadata
Keywords	Brand loyalty, Brand image, Brand heritage, Netherlands, Cosmetic industry/market/sector
Thesis Advisor	Looman, J.L., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25207
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Urbàn, E.G. (2012, March 29). The influence of brand heritage in the Dutch cosmetics market. Marketing Management. Retrieved from http://hdl.handle.net/2105/25207

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