The influence of brand heritage in the Dutch cosmetics market

Additional Metadata
Keywords	Brand loyalty, Brand image, Brand heritage, Netherlands, Cosmetic industry/market/sector
Thesis Advisor	Looman, J.L., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25207
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Urbàn, E.G. (2012). The influence of brand heritage in the Dutch cosmetics market. In Marketing Management.http://hdl.handle.net/2105/25207

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