The positioning of a professional soccer TV channel: Triggers and barriers for adoption of Eredivisie Live

Additional Metadata
Keywords	Football, Digital television, Consumer behavior, Unified theory of acceptance and use of technology (UTAUT), Technology acceptance, Sports industry/market/sector
Thesis Advisor	Bruggen, G.H. van, Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/25211
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leeuw, C.C.D.H. de. (2012, March 15). The positioning of a professional soccer TV channel: Triggers and barriers for adoption of Eredivisie Live. Marketing Management. Retrieved from http://hdl.handle.net/2105/25211

The positioning of a professional soccer TV channel