Exploratory insights in online purchase funnel dynamics: Determining drivers of consumer behavior

Additional Metadata
Keywords	Loyalty, Purchase process, Online advertising
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25212
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, S. de. (2012). Exploratory insights in online purchase funnel dynamics: Determining drivers of consumer behavior. In Marketing Management.http://hdl.handle.net/2105/25212

Exploratory insights in online purchase funnel dynamics