Exploratory insights in online purchase funnel dynamics: Determining drivers of consumer behavior

Additional Metadata
Keywords	Loyalty, Purchase process, Online advertising
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25212
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, S. de. (2012, June 29). Exploratory insights in online purchase funnel dynamics: Determining drivers of consumer behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/25212

Exploratory insights in online purchase funnel dynamics