An examination of personality factors, word-of-mouth, critic reviews and movie attendance: How do Eysenks personality factors influence how consumers are affected by positive and negative word-of-mouth and critic reviews?

Additional Metadata
Keywords	Word of mouth (WOM), Consumer behaviour, Personality, Eysenk, Reviews, Cinema industry/market/sector
Thesis Advisor	Szymanowski, M., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/25213
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ibrahim, R. (2011, June 28). An examination of personality factors, word-of-mouth, critic reviews and movie attendance: How do Eysenks personality factors influence how consumers are affected by positive and negative word-of-mouth and critic reviews?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25213

An examination of personality factors, word-of-mouth, critic reviews and movie attendance