2011-06-28
An examination of personality factors, word-of-mouth, critic reviews and movie attendance
Publication
Publication
How do Eysenks personality factors influence how consumers are affected by positive and negative word-of-mouth and critic reviews?
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| , , , , , | |
| Szymanowski, M., Giessner, S.R. | |
| hdl.handle.net/2105/25213 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Ibrahim, R. (2011, June 28). An examination of personality factors, word-of-mouth, critic reviews and movie attendance. Marketing Management. Retrieved from http://hdl.handle.net/2105/25213
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