2013-03-21
Biculturals’ responses
Publication
Publication
Ads with incongruent culture cues and spokespersons
Additional Metadata | |
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, , , | |
Puntoni, S., Hoogervorst, N. | |
hdl.handle.net/2105/25215 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Cheung, K.M. (2013, March 21). Biculturals’ responses. Marketing Management. Retrieved from http://hdl.handle.net/2105/25215
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