Biculturals’ responses: Ads with incongruent culture cues and spokespersons

Additional Metadata
Keywords	Spokesperson, Bicultural, Congruence, Advertising
Thesis Advisor	Puntoni, S., Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/25215
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cheung, K.M. (2013, March 21). Biculturals’ responses: Ads with incongruent culture cues and spokespersons. Marketing Management. Retrieved from http://hdl.handle.net/2105/25215

Biculturals’ responses