Biculturals’ responses: Ads with incongruent culture cues and spokespersons

Additional Metadata
Keywords	Spokesperson, Bicultural, Congruence, Advertising
Thesis Advisor	Puntoni, S., Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/25215
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cheung, K.M. (2013). Biculturals’ responses: Ads with incongruent culture cues and spokespersons. In Marketing Management.http://hdl.handle.net/2105/25215

Biculturals’ responses