Nationality-oriented advertising as a tool for consumer commitment toward a brand

Additional Metadata
Keywords	Consumer ethnocentrism, Identification, Country of origin, Advertising, Customer loyalty
Thesis Advisor	Verlegh, P.W.J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25227
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mybes, K.K. (2011, March 31). Nationality-oriented advertising as a tool for consumer commitment toward a brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/25227

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