Nationality-oriented advertising as a tool for consumer commitment toward a brand

Additional Metadata
Keywords	Consumer ethnocentrism, Identification, Country of origin, Advertising, Customer loyalty
Thesis Advisor	Verlegh, P.W.J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25227
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mybes, K.K. (2011). Nationality-oriented advertising as a tool for consumer commitment toward a brand. In Marketing Management.http://hdl.handle.net/2105/25227

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