2011-12-14
The influence of free gift characteristics on purchase intentions, deal evaluation & perceptions of manipulative intent
Publication
Publication
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Hooge, I.E. de, Wubben, M.J.J. | |
hdl.handle.net/2105/25282 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hamadyk, A. (2011, December 14). The influence of free gift characteristics on purchase intentions, deal evaluation & perceptions of manipulative intent. Marketing Management. Retrieved from http://hdl.handle.net/2105/25282
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