2012-09-21
Electronic word-of-mouth on Facebook: to post, to like or to share?
Publication
Publication
why consumers ‘post’, ‘like’ or ‘share’ about products, brands and companies on Facebook
Additional Metadata | |
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Looman, J.L., Baalen, P.J. van | |
hdl.handle.net/2105/25285 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Aar, K.D. van der. (2012, September 21). Electronic word-of-mouth on Facebook: to post, to like or to share?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25285
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