Electronic word-of-mouth on Facebook: to post, to like or to share?: why consumers ‘post’, ‘like’ or ‘share’ about products, brands and companies on Facebook

Additional Metadata
Keywords	Facebook, Motives, Word of mouth (WOM)
Thesis Advisor	Looman, J.L., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/25285
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aar, K.D. van der. (2012, September 21). Electronic word-of-mouth on Facebook: to post, to like or to share?: why consumers ‘post’, ‘like’ or ‘share’ about products, brands and companies on Facebook. Marketing Management. Retrieved from http://hdl.handle.net/2105/25285

Electronic word-of-mouth on Facebook: to post, to like or to share?