Free gift or price discount?: The effectiveness of sales promotions in service industries

Additional Metadata
Keywords	Gifts, Sales promotion, Premium, Discount, Event, Service industry/market/sector
Thesis Advisor	Klooster, E. van ‘t, Kavadis, N.
Persistent URL	hdl.handle.net/2105/25287
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verseveld, S.W. van. (2011). Free gift or price discount?: The effectiveness of sales promotions in service industries. In Marketing Management.http://hdl.handle.net/2105/25287

Free gift or price discount?