Free gift or price discount?: The effectiveness of sales promotions in service industries

Additional Metadata
Keywords	Gifts, Sales promotion, Premium, Discount, Event, Service industry/market/sector
Thesis Advisor	Klooster, E. van ‘t, Kavadis, N.
Persistent URL	hdl.handle.net/2105/25287
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verseveld, S.W. van. (2011, December 9). Free gift or price discount?: The effectiveness of sales promotions in service industries. Marketing Management. Retrieved from http://hdl.handle.net/2105/25287

Free gift or price discount?