Luxury online: Can luxury fashion brands operate online and still keep a sense of luxury?

Additional Metadata
Keywords	Brand equity, Social media, Luxury goods, Fashion industry/market/sector
Thesis Advisor	Ataman, M.B., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25290
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Loppies, A. (2011). Luxury online: Can luxury fashion brands operate online and still keep a sense of luxury?. In Marketing Management.http://hdl.handle.net/2105/25290

Luxury online