What are important signals in consumer decision making: How health claims, price and certification seals are valued in a grocery store

Additional Metadata
Keywords	Certification, Seals, Health claim, Prices, Signalling theory, Consumer behaviour
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/25307
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wolfshaar, F.H. van de. (2012, March 16). What are important signals in consumer decision making: How health claims, price and certification seals are valued in a grocery store. Marketing Management. Retrieved from http://hdl.handle.net/2105/25307

What are important signals in consumer decision making