Fair play via fair pay: A PWYW pricing strategy for Faitrade

Additional Metadata
Keywords	Fairtrade, Pricing strategy, Pay what you want
Thesis Advisor	Fuchs, C., Vishnawatan, P.
Persistent URL	hdl.handle.net/2105/25321
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ven, L.E. van de. (2012). Fair play via fair pay: A PWYW pricing strategy for Faitrade. In Marketing Management.http://hdl.handle.net/2105/25321

Fair play via fair pay