Fair play via fair pay: A PWYW pricing strategy for Faitrade

Additional Metadata
Keywords	Fairtrade, Pricing strategy, Pay what you want
Thesis Advisor	Fuchs, C., Vishnawatan, P.
Persistent URL	hdl.handle.net/2105/25321
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ven, L.E. van de. (2012, September 3). Fair play via fair pay: A PWYW pricing strategy for Faitrade. Marketing Management. Retrieved from http://hdl.handle.net/2105/25321

Fair play via fair pay