All aboard the bandwagon: An assessment of bias in online consumer product reviews

Additional Metadata
Keywords	Bandwagon effect, Online reviews, Consumer reviews, Social proof, Bias
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25323
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sanches, M.A. (2014). All aboard the bandwagon: An assessment of bias in online consumer product reviews. In Marketing Management.http://hdl.handle.net/2105/25323

All aboard the bandwagon