2010-09-15
Promotional premiums & gender
Publication
Publication
Comparing the effects of free gifts, delayed premiums and price discounts on consumers’ WOM, purchase intentions and general impressions
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Hooge, I.E. de, Wubben, M.J.J. | |
hdl.handle.net/2105/25326 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mesbah, M. (2010, September 15). Promotional premiums & gender. Marketing Management. Retrieved from http://hdl.handle.net/2105/25326
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