Promotional premiums & gender: Comparing the effects of free gifts, delayed premiums and price discounts on consumers’ WOM, purchase intentions and general impressions

Additional Metadata
Keywords	Gifts, Price discounts, Delayed premiums, Gender differences
Thesis Advisor	Hooge, I.E. de, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/25326
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mesbah, M. (2010, September 15). Promotional premiums & gender: Comparing the effects of free gifts, delayed premiums and price discounts on consumers’ WOM, purchase intentions and general impressions. Marketing Management. Retrieved from http://hdl.handle.net/2105/25326

Promotional premiums & gender