Sales promotions: the use of gifts as a promotional offer: how managers could create brand loyalty with consumers when using gifts as a promotional offer

Additional Metadata
Keywords	Gifts, Sales promotions, Brand loyalty
Thesis Advisor	Rekom, J. van, Jaspers, F.P.H.
Persistent URL	hdl.handle.net/2105/25327
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hartog, V.B. (2011). Sales promotions: the use of gifts as a promotional offer: how managers could create brand loyalty with consumers when using gifts as a promotional offer. In Marketing Management.http://hdl.handle.net/2105/25327

Sales promotions: the use of gifts as a promotional offer