2011-09-23
Sales promotions: the use of gifts as a promotional offer
Publication
Publication
how managers could create brand loyalty with consumers when using gifts as a promotional offer
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Rekom, J. van, Jaspers, F.P.H. | |
hdl.handle.net/2105/25327 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hartog, V.B. (2011, September 23). Sales promotions: the use of gifts as a promotional offer. Marketing Management. Retrieved from http://hdl.handle.net/2105/25327
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