Sales promotions: the use of gifts as a promotional offer: how managers could create brand loyalty with consumers when using gifts as a promotional offer

Additional Metadata
Keywords	Gifts, Sales promotions, Brand loyalty
Thesis Advisor	Rekom, J. van, Jaspers, F.P.H.
Persistent URL	hdl.handle.net/2105/25327
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hartog, V.B. (2011, September 23). Sales promotions: the use of gifts as a promotional offer: how managers could create brand loyalty with consumers when using gifts as a promotional offer. Marketing Management. Retrieved from http://hdl.handle.net/2105/25327

Sales promotions: the use of gifts as a promotional offer