The influence of word-of-mouth on the consumer buying decision process

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Keywords	Word of mouth (WOM), Decision making, Consumer behavior, Social ties, Expert ties, Brand tiers, Durable goods
Thesis Advisor	Bruggen, G.H. van, Beije, P.R.
Persistent URL	hdl.handle.net/2105/25344
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Statz, M.J.C. (2011, September 8). The influence of word-of-mouth on the consumer buying decision process. Marketing Management. Retrieved from http://hdl.handle.net/2105/25344

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