How ideal are idealized images?: The influence of ad-self-congruency on advertising effectiveness in the beauty industry

Additional Metadata
Keywords	Advertising, Self congruence, Effectiveness, Ideal images
Thesis Advisor	Smeesters, D.H.R.V., Knippenberg, D.L. van
Persistent URL	hdl.handle.net/2105/25349
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huurman, E.H.J. (2011). How ideal are idealized images?: The influence of ad-self-congruency on advertising effectiveness in the beauty industry. In Marketing Management.http://hdl.handle.net/2105/25349

How ideal are idealized images?