How ideal are idealized images?: The influence of ad-self-congruency on advertising effectiveness in the beauty industry

Additional Metadata
Keywords	Advertising, Self congruence, Effectiveness, Ideal images
Thesis Advisor	Smeesters, D.H.R.V., Knippenberg, D.L. van
Persistent URL	hdl.handle.net/2105/25349
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huurman, E.H.J. (2011, September 30). How ideal are idealized images?: The influence of ad-self-congruency on advertising effectiveness in the beauty industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/25349

How ideal are idealized images?