Apples and Androids: The effect of brand prototypicality and value-expressive aspects on brand purchase intention

Additional Metadata
Keywords	Prototypicality, Brands, Ownership, Purchase intention, Brand identification, Self expressive value, Smartphones
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25352
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elshuis, M.E. van. (2014, August 29). Apples and Androids: The effect of brand prototypicality and value-expressive aspects on brand purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/25352

Apples and Androids