Apples and Androids: The effect of brand prototypicality and value-expressive aspects on brand purchase intention

Additional Metadata
Keywords	Prototypicality, Brands, Ownership, Purchase intention, Brand identification, Self expressive value, Smartphones
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25352
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elshuis, M.E. van. (2014). Apples and Androids: The effect of brand prototypicality and value-expressive aspects on brand purchase intention. In Marketing Management.http://hdl.handle.net/2105/25352

Apples and Androids