H&M with Gisele Bündchen or Karl or Lagerfeld for H&M: A case of celebrity endorsement versus celebrity co-branding

Additional Metadata
Keywords	Celebrities, Endorsement, Co branding, Advertising, Brand alliances
Thesis Advisor	Ordabayeva, N., Dittrich, K.
Persistent URL	hdl.handle.net/2105/25365
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chou, C.N. (2012, March 30). H&M with Gisele Bündchen or Karl or Lagerfeld for H&M: A case of celebrity endorsement versus celebrity co-branding. Marketing Management. Retrieved from http://hdl.handle.net/2105/25365

H&M with Gisele Bündchen or Karl or Lagerfeld for H&M