H&M with Gisele Bündchen or Karl or Lagerfeld for H&M: A case of celebrity endorsement versus celebrity co-branding

Additional Metadata
Keywords	Celebrities, Endorsement, Co branding, Advertising, Brand alliances
Thesis Advisor	Ordabayeva, N., Dittrich, K.
Persistent URL	hdl.handle.net/2105/25365
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chou, C.N. (2012). H&M with Gisele Bündchen or Karl or Lagerfeld for H&M: A case of celebrity endorsement versus celebrity co-branding. In Marketing Management.http://hdl.handle.net/2105/25365

H&M with Gisele Bündchen or Karl or Lagerfeld for H&M