2012-03-30
H&M with Gisele Bündchen or Karl or Lagerfeld for H&M
Publication
Publication
A case of celebrity endorsement versus celebrity co-branding
Additional Metadata | |
---|---|
, , , , | |
Ordabayeva, N., Dittrich, K. | |
hdl.handle.net/2105/25365 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Chou, C.N. (2012, March 30). H&M with Gisele Bündchen or Karl or Lagerfeld for H&M. Marketing Management. Retrieved from http://hdl.handle.net/2105/25365
|