The effectiveness of promotional tools on consumer preferences: A comparative study of free gifts and sweepstakes : consumer perceived preferences for free gifts and sweepstakes based on premium value awareness and consumer income in a purchase setting

Additional Metadata
Keywords	Gifts, Promotional tools, Sweepstakes, Fast moving consumer goods (FMCG), Buying behaviour
Thesis Advisor	Hooge, I.E. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/25369
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kleinrouweler, B.J.S. (2013, March 22). The effectiveness of promotional tools on consumer preferences: A comparative study of free gifts and sweepstakes : consumer perceived preferences for free gifts and sweepstakes based on premium value awareness and consumer income in a purchase setting. Marketing Management. Retrieved from http://hdl.handle.net/2105/25369

The effectiveness of promotional tools on consumer preferences