Additional Metadata
Keywords Gifts, Promotional tools, Sweepstakes, Fast moving consumer goods (FMCG), Buying behaviour
Thesis Advisor Hooge, I.E. de, Stam, D.A.
Persistent URL hdl.handle.net/2105/25369
Series Marketing Management
Citation
Kleinrouweler, B.J.S. (2013, March 22). The effectiveness of promotional tools on consumer preferences. Marketing Management. Retrieved from http://hdl.handle.net/2105/25369